Attend our session from 2:50- 3:30 in Venetian 2 and you will hear how adopting a digital approach is key to the success of every enterprise today. Specifically, moving into Oracle Cloud is transforming how enterprises are doing business by leveraging the innovation of Oracle products and engaging with customers across the supply chain, employees and partners in social and collaborative ways.
Using our own case study, you will get a glimpse into the power of Oracle Sales Cloud and Oracle Marketing Cloud and how they fit into a defined Digital Marketing Strategy designed to address today’s key digital trends. This session includes an overview of our business strategy transformation; how to integrate platforms for optimal collaboration; and how the other features of this Cloud suite fit into our overall business plan.
Co-Presenter: Mary Lou Jaeger has been a marketing professional for over 20 years. At WhiteLight Group, she is responsible for overseeing and executing the marketing strategy for the organization which is driven by a strong digital focus. Based on a customer-centric perspective, her depth of marketing expertise extends across customer insight, demand generation, brand advocacy and promotion.
Co-Presenter: Paul Demes is the leader of WhiteLight Group’s Business Development team and Chicago office. Over the last 25+ years, he has lead teams in Big Five consulting, Fortune 500 companies, and business applications consulting firms. His focus includes IT strategy, assessments, and business systems transformation, including mergers and acquisitions.
Don’t forget to stop by our booth (#131) and enter to win one of seven copies of Steven Woods’ Digital Body Language. Mary Lou and Paul will be available for one-on-one time to answer your questions pertaining to digital marketing, Eloqua and other Oracle applications.